JNC’couture
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Business Strategic Plan
JNC’ Couture is advisable to have strategies
in planning the business. The proposed business will be established in a place
where the customers are gradually increasing. It adds strength and credibility
to the organization and more effective at meeting needs and concerns.
Vision
The proposed business aims to be the number
one fashion dress provider for target customers in General Santos City at a
competitive price.
Mission
To attain its vision, JNC’ couture is
committed to provide quality and affordable products and services for the needs
and satisfactions of customers as well as putting forward first-rate customer
relationships.
Objectives
1. To increase sales revenue by 10% yearly
2. To provide high quality product at a
reasonable price
3. To maintain good customer relationship
4. To be the customer’s first choice in the
market
5. To
expand the scope of its market through business expansion.
SWOT Analysis
This part discusses the strengths,
weaknesses, opportunities and threats of the business venture.
Strengths
Strength is the characteristic of the
business that give it advantage over others. The proposed business will have
the following strengths:
Quality
Products and Service- The
proposed business will provide customers high quality of products and service
for their satisfaction which tends to make their customers loyal.
Competitive
Prices- Prices
of the services are affordable and within customers means. The pricing strategy
will be based on the quality of the product and service. The customers are
typically interested with affordable prices but the best in quality of the
service.
Strategic
Location - The location of the
proposed business is accessible and can be easily identified by the customers
for it is situated at the heart of the city. The customers will prefer a venue
which is very accessible and reduce their expense in terms of transportation.
Competitive
Employees - The proposed
business will have employees who are competitive and skilled which is the
central success of the business. Competitive employees will increase
productivity and provides high quality of work.
Products Offered
JNC’ couture dress shop offers products that
are in good quality and in very good conditions. The proposed business is
committed to fulfill “Satisfaction Guaranteed for All”, equipped with the
latest models of machines made by leading manufacturers. The equipments are
high quality and are based on the standard required for the business. Managed
by highly qualified employees and staffs, the proposed business offers
affordable and reasonable priced products to ensure customer satisfaction.
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